1. Free
A free bonus,
given without strings, is a way to bond on a very fundamental level.
A person who accepts your gift is bound to you by the natural laws of physics.
2. New
Our insatiable
curiosity and expanding needs and wants are Evolution in
action,
survival of the
fittest.
We all want to be aware of something new that might help us.
3. Special
We want to be treated special and know that we are part of a select
group who is enjoying extra advantages not available to others.
4. Me
Self interest is
the highest motivational force.
People will respond most favorably if we personalize our message.
5. Easy
If it is complicated, it will be dropped in favor of something that is easier.
Continue to improve ease of use in everything.
6. Fast
Fast is good. Faster is better. Now is best.
7. Guaranteed
Fear,
Uncertainty, and Doubt are all elements of risk.
People avoid risk and move toward rewards.
8. Proof
Innate
skepticism must be overcome in a positive way up
front.
Questions should be answered before they become questions.
Trustworthy sources should be quoted, and factual details given.
9. Save
Make it easy and
pleasurable for the customer to buy.
Everyone enjoys a special opportunity to save money.
10. Important
To break through the sea of trivial messages and earn the attention of
your audience, you must show that your message is a worthy priority .
11. Now
The moment is always Now. There must be a sense of
urgency before people will be motivated to do something. They
must fear some loss, or perceive some extra gain by acting immediately.
12. Please
Courtesy can move mountains, and will almost certainly open doors
and give you a courteous opportunity to present your proposition.
13. Appreciate
"Thank You" is what we want to be saying as much as possible. An
attitude of gratitude produces magical results. Say it frequently to god,
your significant other, partners, friends and strangers. Say it and show it, and you will
reap huge rewards and a life of joy.
14. Help
People who realize that they may need help are more likely to give help.
At some point we all need help. A cooperative spirit is the foundation of society.
A wise person gladly accepts help and offers others opportunities to help accomplish
worth while goals.
© 2000 Michael
McCafferty