A free bonus, given without strings, is a way to bond on a very fundamental level.
A person who accepts your gift is bound to you by the natural laws of physics.
Our insatiable curiosity and expanding needs and wants are Evolution in action,
survival of the fittest.
We all want to be aware of something new that might help us.
We want to be treated special and know that we are part of a select
group who is enjoying extra advantages not available to others.
Self interest is the highest motivational force.
People will respond most favorably if we personalize our message.
If it is complicated, it will be dropped in favor of something that is easier.
Continue to improve ease of use in everything.
Fast is good. Faster is better. Now is best.
Fear, Uncertainty, and Doubt are all elements of risk.
People avoid risk and move toward rewards.
Innate skepticism must be overcome in a positive way up front.
Questions should be answered before they become questions.
Trustworthy sources should be quoted, and factual details given.
Make it easy and pleasurable for the customer to buy.
Everyone enjoys a special opportunity to save money.
To break through the sea of trivial messages and earn the attention of
your audience, you must show that your message is a worthy priority .
The moment is always Now. There must be a sense of
urgency before people will be motivated to do something. They
must fear some loss, or perceive some extra gain by acting immediately.
Courtesy can move mountains, and will almost certainly open doors
and give you a courteous opportunity to present your proposition.
"Thank You" is what we want to be saying as much as possible. An
attitude of gratitude produces magical results. Say it frequently to god,
your significant other, partners, friends and strangers. Say it and show it, and you will
reap huge rewards and a life of joy.
People who realize that they may need help are more likely to give help.
At some point we all need help. A cooperative spirit is the foundation of society.
A wise person gladly accepts help and offers others opportunities to help accomplish
worth while goals.
© 2000 Michael McCafferty