Why a "Company Library"?
The Company Library is a system for communication. The primary job of the business owner is to communicate. Not just the goals of the business, but also how the organization is to work.
The most effective, and efficient, way to do this is with the "Company Library" which contains books and tapes (audio and video) which are usually written by outside experts on the most important aspects of the company's philosophy and operations.
Some of these volumes are to be absorbed (read, seen, heard) by everyone in the organization. Others are to be absorbed by just the members of a particular department, such as Sales or R & D. It should be determined by each business owner which volumes are to be absorbed prior to employment, and which are to be absorbed after, and how many times per year these volumes are to be re-absorbed. Repetition is important.
The purpose is to have everyone in the organization be crystal clear when it comes to the basic philosophies of the company, the corporate culture, the goals, and what is required for continued participation in the adventure.
The books listed below are an example of a typical Company Library. Your Company Library may be different. We invite you to let us know of your success with these resources, as well as to inform us of others that you have found helpful.
Fast Company Magazine
Personal Selling Power Magazine
Inc. Magazine
Exit Strategy
Going Public by Michael S. Malone, 291 pgs
Buying and Selling a Business, by Price Waterhouse, 208 pgs
Management
The Manager's Short Course by Bill and Cher Holton, 237 pgs
How to Think Like a Boss by Barry Eigen, 163 pgs
Communication
Power Talking by George Walther, 272 pgs
What to Say When You Talk to Yourself by Shad Helmstetter, 255 pgs
Write to the Point by Fruehling and Oldham, 261 pgs
The Elements of Style by Strunk and White
Marketing
Guerrilla Marketing Weapons by Jay Conrad Levinson, 258 pgs
Upside Down Marketing by George Walther, 209 pgs
Streetfighter Marketing by Jeff Slutsky, 244 pgs
Streetfighting by Jeff Slutsky, 240 pgs
The 22 Immutable Laws of Marketing by Ries & Trout, 143 pgs
Sales
Strategic Selling by Miller & Heiman
Selling to Vito (the Very Important Top Officer) by Anthony Parinello, 233 pgs
Selling to Vito (the Very Important Top Officer) by Anthony Parinello, 6 audio tapes + wkbk
No Bull Selling by Hank Trisler, 164 pgs
No Bull Selling by Hank Trisler, 6 audio tapes + wkbk
Streefighters' Guide to How to Get Clients by Jeff Slutsky, 6 audio tapes
Street Fighter Neighborhood Sales Builder by Jeff and Marc Slutsky, 6 audio tapes + wkbk.
Sales Automation
Sales Process Engineering by Paul Selden
Negotiation
You Can Negotiate Anything by Herb Cohen, 2 audio tapes
Customer Service
The Only Thing that Matters by Karl Albrecht, 240 pgs
TeleMarketing
Phone Power by George Walther, 205 pgs
The 33 Secrets of Streetsmart TeleSelling by Jeff Slutsky, 3 audio tapes + wkbk.
Manufacturing
Finance
Directory of Venture Capital by Lister & Harnish
Research and Development