Company Library


Why a "Company Library"?

The Company Library is a system for communication. The primary job of the business owner is to communicate. Not just the goals of the business, but also how the organization is to work.

The most effective, and efficient, way to do this is with the "Company Library" which contains books and tapes (audio and video) which are usually written by outside experts on the most important aspects of the company's philosophy and operations.

Some of these volumes are to be absorbed (read, seen, heard) by everyone in the organization. Others are to be absorbed by just the members of a particular department, such as Sales or R & D. It should be determined by each business owner which volumes are to be absorbed prior to employment, and which are to be absorbed after, and how many times per year these volumes are to be re-absorbed. Repetition is important.

The purpose is to have everyone in the organization be crystal clear when it comes to the basic philosophies of the company, the corporate culture, the goals, and what is required for continued participation in the adventure.

The books listed below are an example of a typical Company Library. Your Company Library may be different. We invite you to let us know of your success with these resources, as well as to inform us of others that you have found helpful.


Company Bookstore

To order any of the following books today through Amazon.com,
Simply click on the name of the book.


Personal Goal Setting

First Things First by Stephen R. Covey, 373 pgs
The On-Purpose Person by Kevin McCarthy, 143 pgs
Zen and the Art of Making a Living by Laurence G. Boldt, 599 pgs

Business Philosophy

The E-myth by Michael Gerber, 164 pgs
The Law of Success by Napoleon Hill
The 7 Habits of Highly Effective People by Stephen R. Covey, 358 pgs
Influence: The Psychology of Persuasion by Robert B. Cialdini, 320 pgs

Fast Company Magazine
Inc. Magazine

Exit Strategy

Cashing In by Berger & Berger & Eastwood, 216 pgs
Going Public by Michael S. Malone, 291 pgs
Buying and Selling a Business, by Price Waterhouse, 208 pgs

Management

Creating an Effective Board of Advisors for Private Companies
The Manager's Short Course by Bill and Cher Holton, 237 pgs
How to Think Like a Boss by Barry Eigen, 163 pgs

Communication

Words that Sell by Richard Bayan, 127 pgs
Power Talking by George Walther, 272 pgs
What to Say When You Talk to Yourself by Shad Helmstetter, 255 pgs
Write to the Point by Fruehling and Oldham, 261 pgs
The Elements of Style by Strunk and White

Marketing

The Discipline of Market Leaders by Treacy & Wiersema, 208 pgs
Guerrilla Marketing Weapons by Jay Conrad Levinson, 258 pgs
Upside Down Marketing by George Walther, 209 pgs
Streetfighter Marketing by Jeff Slutsky, 244 pgs
Streetfighting by Jeff Slutsky, 240 pgs
The 22 Immutable Laws of Marketing by Ries & Trout, 143 pgs

Sales

The Greatest Salesman in the World by Og Mandino, 111 pgs.
Strategic Selling by Miller & Heiman
Selling to Vito (the Very Important Top Officer) by Anthony Parinello, 233 pgs
Selling to Vito (the Very Important Top Officer) by Anthony Parinello, 6 audio tapes + wkbk
No Bull Selling by Hank Trisler, 164 pgs
No Bull Selling by Hank Trisler, 6 audio tapes + wkbk
Streefighters' Guide to How to Get Clients by Jeff Slutsky, 6 audio tapes
Street Fighter Neighborhood Sales Builder by Jeff and Marc Slutsky, 6 audio tapes + wkbk.

Personal Selling Power Magazine

Sales Automation

Guide to Implementing Sales Automation by Paul Selden
Sales Process Engineering by Paul Selden

Negotiation

Deal Breakers & Breakthroughs by John Ilich, 181 pgs
You Can Negotiate Anything by Herb Cohen, 2 audio tapes

Customer Service

The Power to Please by George Walther, 6 audio tapes
The Only Thing that Matters by Karl Albrecht, 240 pgs

TeleMarketing

Profitable Tele-Marketing by George Walther , 6 audio tapes
Phone Power by George Walther, 205 pgs
The 33 Secrets of Streetsmart TeleSelling by Jeff Slutsky, 3 audio tapes + wkbk.

Manufacturing

The Goal by Eliyahu M. Goldratt, 337 pgs.

Finance

Finding Money by Lister & Harnish
Directory of Venture Capital by Lister & Harnish

Research and Development

Developing Products in Half the Time by Smith & Reinertsen


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